Mary Petto’s social media services team is driven by one fundamental question: What’s in the best interest of the client? With more than 75 years (WHAT??) of combined experience in the marketing communications, business management, customer relations, and process management fields across an endless number of industries, you can be assured that your social media campaigns are handled expertly and with aplomb. While core marketing principles are based on the long-established studies of buyer behavior and sharp communications skills, online marketing is fast, fickle, and changing daily. For this reason, the team frequently partners with other social media academics and technologists and seasoned business strategists, and attend professional-level training programs on a regular basis. Check us out–

Mary Petto, Founder / Account Director

Mary has an extensive professional bio focused on marketing communications. She paid her dues as an editor, copywriter, and ultimately corporate marketing VP for two major financial services firms. She left financial services behind when she was hired by an advertising agency as an account executive where she brought in several major accounts and served as the critical bridge between the clients’ goals and the creative team’s strategies.

Later, Mary began her own business as a small business marketing consultant. Developing business names, logos, PR campaigns and literature for entrepreneurs ranging from computer networking firms to singers to image consultants, Mary took on new clients as she discovered their businesses and worked hard to help them get their messages out clearly and effectively.

To help businesses compete in today’s online social environment, Mary founded Mary Petto Social Media, focusing her clients’ branding strategies to resonate in social networks, optimizing the search engines and gathering word-of-mouth interest and followings at a rapid rate.

Sonali Shah, Account Manager

Sonali Shah has more than 15 years of Business Management and Marketing experience with various industries. She joined Mary Petto Social Media in 2010 after receiving her Mini MBA, Social Media Marketing Certification, from  Rutgers University.  Sonali adeptly applies her educational achievements and professional work and life experiences to the planning and leading of comprehensive project coordination and copy writing strategies for our clients’ social media campaigns and optimization. Sonali is passionate about creating a presence on various social media channels, developing valuable content through research and establishing on-line relationships with key influencers.

Paul Petto, Operations/Content Manager

Paul manages the back-end operations at Mary Petto Social Media, to help keep client campaigns running smoothly, and is the company’s InfusionSoft software consultant. In addition to this support role, Paul also curates content and creates posts in line with the strategies developed by the client management team.

With a background in business analysis in a variety of industries–in surprisingly diverse areas from waste management and recycling, environmental or green topics, information technology (especially software and databases) as well as in veterinary medicine and practice management–Paul is able to assist customers of all types in developing content that is relevant to their business, contributes to the development of their brand and appeals to readers.

In addition to suggesting strategies and writing content for these and other interests, Paul trains clients on Microsoft Office products, QuickBooks and Infusionsoft software, and provides basic support of their office operations.

Georgia McCabe, Digital Media Strategies Advisor

Georgia McCabe was a significant contributor in the development of mass-market digital photography and played a huge part in this industry you are probably reaping the rewards of today. She’s played the role of market visionary, evangelist and active participant in most of the major developments that would eventually lead to the complete coalescence of mass market photography, personal computers and the internet.

Always on the lookout for market dislocations resulting from “the next wave” of technology, today Georgia is excited about the terrific new opportunities that arise from the confluence of a truly connected world and the exploding consumer participation in social media. She has the skill and vision to put a personal face on technology and make it relevant to virtually any audience.