We all need a break once in a while, but your social media strategy really ought to be contuing even if you’re on the other side of the world, feet in the sand, drink in your hand. But if the rest of the social media world goes on without you, how do you not skip a beat? Well with a little planning and some free ninja-trick application shopping, you’re good to go!
Step 1: APPLICATION SHOPPING: If you’re not in on this secret, you’re just going to love me! Did you know there are web-based social media management applications that allow you to not only permanently search and monitor your industry within social media platforms and post from there, but that also allow you to schedule your posts, tweets, status updates, etc. for a future date and time? There are some that are free and others with fantastic analytics capabilities that you’ll appreciate for sure with a price tag attached. My two favorites are HootSuite (free) and Objective Marketer (fee-based). Once you find one you like, sign up and play!
Step 2: POST PLANNING: While of course your posting strategy is always mapped out in advance (isn’t it?), a few days before your bags are packed, plan out the types of tweets and updates you would post if you weren’t going away. Consider what is happening at your company, in the industry, or promotions you have going on. Here are some examples for a local business owner vacationing July 3 – July 10:
Day one- 1 fun store happening post
Day two- 1 holiday message/office hours
Day three- 1 promo reminder
1 funny staff member quote
Day four- 1 how-to link
1 industry bite
Day five- 1 promo reminder, etc. etc.
Day one- 2 local happenings posts
4 following re-tweets
Day two- 3 holiday info re-tweets
Day three- 1 promo reminder
2 industry content links
4 re-tweets, etc., etc.
Step 3: SETUP, SEARCH, and SCHEDULE:
Log in to your chosen social media management app for your vacation posting. Start typing up your originally-authored posts and schedule accordingly throughout the vacation week. Remember not to neglect any of the networks you are active on, including Facebook, Twitter, LinkedIn, MySpace, Ping, etc. You can even automate your WordPress blog posts and Foursquare updates with HootSuite.
Most apps have a search box for industry content posts and retweets. Simply search on a phrase and all recent posts with that phrase will show in a column (that you can—and should—make it a permanent search column if it’s relative to your business). Select content you want to share and schedule it! Select tweets to re-tweet and then schedule each one!
While this strategy is fantastic for keeping your business in the loop and staying in the newsfeeds of your followers, it’s a good idea to take a peek at your notifications halfway through your trip or ASAP when you return to make sure you don’t let any un-responded-to engagement opportunities slip past you.